Privacy Policy

Last updated: 3 September 2026

This Privacy Policy explains how MD Imprint / Lasting Imprint with MD (“we”, “us”, or “our”) collects, uses, stores and protects personal information when you visit md-imprint.com, contact us through the website, subscribe to The Quiet Letter, or otherwise interact with us in connection with our books, content and activities.

1. Who We Are

Data Controller: MD Imprint / Lasting Imprint with MD Website: md-imprint.com Email: hello@md-imprint.com

We are responsible for deciding how and why your personal data is processed.

2. Information We May Collect

Depending on how you interact with our website, we may collect the following information.

Information you provide directly:

  • your name
  • your email address
  • information you include in a message sent through our contact form
  • information you provide when subscribing to The Quiet Letter
  • any other information you choose to provide when contacting us

Technical and usage information. When you visit the website, certain technical information may be collected automatically, such as:

  • IP address
  • browser and device information
  • operating system
  • pages visited
  • approximate location derived from technical information
  • referring website or source
  • interactions with the website
  • cookie and consent preferences

Where non-essential analytics technologies are used, they will be subject to the applicable consent choices presented to you.

3. How We Use Your Information

We may use personal information to:

  • respond to enquiries and messages
  • manage subscriptions to The Quiet Letter
  • send newsletter communications to people who have subscribed
  • administer and maintain the website
  • understand how visitors use the website
  • improve our website, content and communications
  • protect the website from spam, abuse and automated activity
  • maintain security and prevent fraud
  • comply with legal and regulatory obligations

We do not sell your personal information.

4. The Quiet Letter and EmailOctopus

Our newsletter, The Quiet Letter, is managed using EmailOctopus.

When you subscribe, your email address and information associated with your subscription may be processed by EmailOctopus on our behalf for the purpose of managing subscriptions and sending newsletter communications.

We use a double opt-in process. After submitting the sign-up form, you may be asked to confirm your subscription by email before being added as a confirmed subscriber.

You can unsubscribe at any time using the unsubscribe link included in newsletter emails.

5. Google reCAPTCHA

The EmailOctopus newsletter sign-up form used on our website is protected by Google reCAPTCHA.

reCAPTCHA is used to help protect the website and its forms from spam, abuse and automated submissions.

When reCAPTCHA operates, Google may process technical information relating to your device and your interaction with the website for security and fraud-prevention purposes. This may include information such as your IP address, browser or device information and interaction data.

Google reCAPTCHA may use cookies and similar technologies. Its operation is subject to Google's applicable privacy terms and terms of service.

6. Contact Form

If you contact us through the website contact form, we process the information you provide for the purpose of receiving, reviewing and responding to your enquiry.

Please avoid including unnecessary sensitive or confidential information in messages submitted through the website.

7. Website Analytics

We may use Google Analytics 4 (GA4) to understand how visitors interact with the website, for example which pages are visited and how visitors navigate the site.

Where analytics requires consent under applicable law, analytics technologies will not be used until the appropriate consent has been provided.

Analytics information is used to understand website performance and improve our content and user experience.

8. Search Console

We may use Google Search Console to monitor the website's visibility and technical performance in Google Search.

Search Console primarily provides website owners with information about how their website performs in search results and does not itself function as a newsletter or contact-data collection service.

9. Cookies and Similar Technologies

Our website may use cookies and similar technologies necessary for the website to function, protect forms from abuse, remember relevant preferences and, where consent has been provided, measure website usage.

More information is provided in our Cookies Policy.

10. Third-Party Services

To operate the website and related services, we may use trusted third-party service providers, including providers of:

  • website hosting and technical infrastructure
  • newsletter and email communications
  • analytics
  • website security and anti-spam protection
  • website forms and related functionality

These providers may process personal data on our behalf or, in some circumstances, as independent controllers in accordance with their own privacy terms.

We aim to share only the information reasonably necessary for the relevant service.

11. External Retailers and Links

Our website may contain links to external websites and retailers, including places where our books can be purchased.

When you follow an external link, the destination website operates under its own privacy and cookie policies.

MD Imprint does not process payments for purchases completed on third-party retailer websites and is not responsible for the privacy practices of those external websites.

12. Legal Bases for Processing

Where UK data protection law applies, we process personal information on one or more appropriate legal bases, which may include:

  • consent, for example for newsletter subscriptions and certain non-essential technologies
  • legitimate interests, for example maintaining website security, responding to enquiries and improving our services where those interests do not override your rights
  • legal obligations, where processing is necessary to comply with applicable law
  • contractual necessity, where relevant to providing something you have requested

You may withdraw consent at any time where processing is based on consent. Withdrawal does not affect the lawfulness of processing carried out before consent was withdrawn.

13. International Data Transfers

Some service providers we use may process information outside the United Kingdom.

Where personal data is transferred internationally, we expect appropriate safeguards to be used where required by applicable data protection law.

14. How Long We Keep Information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including legal, administrative and security requirements.

Newsletter information is generally retained while you remain subscribed and as necessary to maintain appropriate records of subscriptions, unsubscribes and consent.

Enquiries submitted through the contact form are retained only for as long as reasonably necessary to deal with the enquiry and any related follow-up or legal requirements.

15. Your Rights

Depending on applicable data protection law, you may have rights including the right to:

  • request access to your personal information
  • request correction of inaccurate information
  • request deletion of your information in certain circumstances
  • restrict or object to certain processing
  • withdraw consent where processing is based on consent
  • request data portability where applicable
  • lodge a complaint with the relevant data protection authority

In the UK, you also have the right to complain to the Information Commissioner's Office (ICO).

16. Children's Privacy

Our website may include content relating to children, parenting and family life, but it is intended primarily for adults, parents and carers.

We do not knowingly use the website to collect personal information directly from children through newsletter subscriptions or contact forms.

17. Security

We take reasonable organisational and technical measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

However, no internet-based service can guarantee absolute security.

18. Changes to This Privacy Policy

We may update this Privacy Policy when our website, services, technologies or legal obligations change.

The current version will be published on this website with an updated revision date.

19. Contact Us

For questions about this Privacy Policy or how your personal information is handled, please contact:

MD Imprint / Lasting Imprint with MD Email: hello@md-imprint.com Website: md-imprint.com